The Communication and Informatics Ministry (Kominfo) has said that the 21st Aceh-North Sumatra National Sports Week (PON) can be a momentum to exhibit the products and services of micro, small, and medium enterprises (MSMEs).
In a press release issued here on Tuesday, Deputy Minister of Kominfo, Nezar Patria, urged MSME players in Banda Aceh, the capital of Aceh province, to take advantage of the PON momentum.
“I want to emphasize the importance of preparing MSMEs in welcoming the PON, which will be held in Aceh one month from now,” he added.
He stressed that efforts to help increase sales and strengthen branding are key to promoting local MSMEs’ products nationally.
The efforts include the MSME Level-Up Workshop, where business players can learn, network, and collaborate.
The program also supports MSMEs in adopting digital technology, marketing, and increasing their competitiveness and innovation, and thereby, boosting sales.
The 21st PON will be held in Aceh and North Sumatra from September 8–30, 2024.